Robert Zimmermann, researcher within the EU Horizon 2020 project PERFORM and located at the University of Applied Sciences Upper Austria, started his first of two secondments at Intersport in Wels (Austria).
First Secondment at Intersport
The connection between research and industry is more important than ever. Therefore, a secondment is part of each ESRs journey in the PERFORM project. Robert’s secondment is connecting him with the digital department of the INTERSPORT in Wels, where he will stay from April to June 2019 and from January to February 2020.
Having more than 5500 stores in 45 countries, generating 11 billion euro in turn over, INTERSPORT is the biggest medium sized business group selling sports equipment worldwide. In the DACH region, INTERSPORT is currently adjusting and renewing their omni-channel strategy giving Robert the perfect opportunity to do research.
With his secondment being at the INTERSPORT headquarters of Austria, he is at the very center of decision-making and therefore able to observe and analyze changes in the omni-channel environment of INTERSPORT on the spot.
The goal of Roberts’s first secondment is to develop customer specific and comprehensive customer journey maps for the INTERSPORT and to evaluate the efficiency of different customer journey mapping techniques for omni-channel retailers.
Digital Business Research and Digital Retail in Steyr
Robert Zimmermann BA MA
Robert Zimmermann is a PhD student at the Johannes Kepler University and research associate at the University of Applied Sciences Upper Austria. In his PdD thesis he focuses on conversion optimisation techniques along the customer journey. More details on the PERFORM training network and her reseach in the area of digital retail can be found on the website of the PERFORM network.
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