PERFORM PhD student conducting research at industry partner NTS Retail

Gabriele Obermeier, researcher within the EU Horizon 2020 project PERFORM and located at the University of Applied Sciences Upper Austria, started her first of two secondments at NTS Retail in Leonding.

First Secondment at NTS Retail

The special aspect of the project PERFORM is the connection between research and industry. Therefore, a fixed part of the three year program is to conduct research at the location of an industry partner (called “secondment”). In Gabriele’s case, this is the research and development department at NTS Retail in Leonding, where she will stay from February to April 2019 and again for the same period in 2021.

NTS Retail is a retail software and consulting company, specialized on the industry of telecommunication. They work with companies such as Drei Austria, Swisscom, A1 Telekom Austria, Telefonica Germany, and many more. One of their products is the “welcome manager”. Instead of looking and waiting for a free service employee in the store, customers are able to queue up for an appointment and spend the waiting time strolling around in the shopping mall. As soon as the appointment is coming up, the customer will be notified and invited to come to the store. The welcome manager can be implemented as self-service solution on a big touch-screen, as tablet application which is handled by an employee of the store, as well as robotic device, such as “Roberta” (see picture below).

The goal of the first secondment is to set up an empirical study, which will be conducted at some stores of NTS Retail’s clients. NTS Retail has many technologies which will have a huge impact on how customers will shop in the future. We are excited to see which results Gabriele will get of her study.

Digital Business Research and Digital Retail in Steyr

Gabriele Obermeier, BA MSc

Gabriele Obermeier BA MSc

Gabriele Obermeier is a PhD student at the Johannes Kepler University and research associate at the University of Applied Sciences Upper Austria. In her PdD thesis she focuses on analysing the in-store retail experience. More details on the PERFORM training network and her reseach in the area of digital retail can be found on the website of the PERFORM network.

For inquiries regarding research projects in the area of Information Systems Research in general and Digital Retail in particular, please contact us here: dbm@fh-steyr.at

Further general information on the research of the department of Digital Business can be found here:
www.digital-business.at/forschung-entwicklung-digital-business