Digital Business Research Day

Digital Business Research Day (DBRD) 2017

We are pleased to announce the first international Digital Business Research Day at the University of Applied Sciences Upper Austria. The conference is embedded in the annual “International Week”. On Monday May 15 and on Tuesday May 16, participants are welcome to attend lectures and presentations at the School of Management in Steyr. On Thursday May 18, the Digital Business Research Day will take place. The conference provides a platform for researchers and students to present their research in progress and to discuss pressing issues. Example issues are: how to publish research results in high quality outlets, how to position research and research contributions, how to apply research methods, or how to structure and systematically plan a good PhD-thesis. The conference team consists of experienced researchers and professors, providing an opportunity for discussion of research projects in an academically stimulating atmosphere. Moreover, the Digital Business Research Day provides multiple networking opportunities, embedded into a cozy and friendly atmosphere on our campus.

Scope of the Conference

This conference will predominantly focus on key subjects of the study programme Digital Business Management (DBM). Digital Business Management looks into the strategic planning and realization of digital media applications, the development of innovative business models in an Internet driven competitive environment and the digitalization of business processes. Additionally, the Business Informatics Group (BIG) – a young and innovative research group at Dublin City University, School of Computing – will enrich the conference. The research of the BIG focuses on various topics around Business Informatics, an research area at the nexus of Information and Communications Technology, Software Engineering, and Business Studies.
Authors are encouraged to submit research in progress papers with specific questions and issues for discussion in the course research day. Topics may include – but are not limited to:

  • Big Data
  • HCI
  • Design Science Research
  • Smart Cities & Smart Energy
  • Strategic Planning, Innovation Management & Entrepreneurship

Author Guidelines & Submission

Please submit an extended abstract of max. 800 words not later than April 19 to Please use the submission template which can be downloaded below. After completion of the review process, authors will be informed about acceptance, rejection, or suggested modifications by April 28.

Important Dates & Deadlines

Submission of extended abstract April 19, 2017 (to
Abstract Notification April 22, 2017
Registration April, 28 2017
Send in Presentation Slides May 14, 2017 (to
International Teaching Days May 15-16, 2017
Digital Business Research Day May 18, 2017

May 17th, 2017: Get Together and Conference Dinner

May 18th, 2017: Conference Programme
SR Wacker Neuson New Building 2nd Floor

  • 08:30 – 09:00: Get Together-Coffee
  • 09:00 – 09:15: Opening Session (Auinger / Helfert)
  • 09:15 – 10:45: Paper Session 1 (15’ presentation, 15’ discussion/paper)
    • Viviana Bastidas: A Requirements Framework for the Design of Smart City Reference Architecture
    • Mouzhi Ge: Recommender Systems in Smart City
    • Zohreh Pourzolfaghar: Developing a Taxonomy for Designing Smart Services
  • 10:45 – 11:00: Coffee Break
  • 11:00 – 12:30: Paper Session 2 (15’ presentation, 15’ discussion/paper)
    • Thomas Fischer: Technostress in Organizations
    • Brandtner Patrick: Design and Evaluation of a Process Model for the Early Stages of Product Innovation
    • Manoj Kesavulu: User-level Data Extraction in SaaS-Based Cloud Applications
  • 12:30 – 13: 30: Lunch
  • 13:30 – 14:30: Keynote René Riedl – “Publishing in High Quality Journals”
  • 14:30 – 14:45: Coffee Break
  • 14:45 – 15:45: Digital Business Interaction Lab: Nice Wall, Surveillance and
    Observation, Mobile and stationary Eye-Tracking
  • 15:45 – 16:00: Closing (Markus and Andreas)


Abstract Template

Call for Papers

Contact & Further Information

Andreas Auinger –
Markus Helfert – /

Patrick Brandtner –

For information about the International Teaching Days please contact:
Marlies Schmidthaler –


University of Applied Sciences Upper Austria
FH OÖ Forschungs- & Entwicklungs GmbH
Wehrgrabengasse 1–3 4400 Steyr/Austria Phone: +43 5 0804 33401