2nd Digital Business Research Day at Limerick (Ireland)

After the success of the 1st Digital Business Research Day in Steyr in May this year, it was time for a repetition of this successful event, this time in Ireland. Researchers from the Business Informatics Group (BIG) at the Dublin City University (DCU) organized the event at Lero – the Irish Software Research Centre – at the University of Limerick.

Social Event and Irish Tradition

2nd Digital Business Research Day in Limerick
Participants of the 2nd Digital Business Research Day in Limerick (Ireland)

As an opportunity to network and as a possibility to relax after a long trip by car, plane, and train, researchers from the department for Digital Business at FH Oberösterreich in Steyr and the department of Digital Business at Johannes Kepler University in Linz first met up with their Irish colleagues from DCU at a traditional pub in Limerick. They had the chance to exchange some ideas and experiences while enjoying life music at Dolan’s Pub and eating and drinking some typical Irish food and beverages such as fish and chips with a pint of Guinness.

Presentations and Research Discussion

The main purpose of the event was to provide a forum were researchers of the involved organisations, particularly doctoral students, could present their current research, get some feedback from other researchers and exchange their experiences. In total, seven doctoral students from different stages in their doctoral research projects presented their current work:

  • Thomas Fischer (FHOÖ): Selection of a blood pressure measurement device for technostress research using the Analytic Hierarchy Process (AHP)
  • Manoj Kesavulu and Duc-Tien Dang-Nguyen (DCU): Usage Data Extraction and Analytics in a Multi-Tenant Cloud Environment
  • Melanie Schreiner (FHOÖ): The Role of Emotion in Inducing Content Engagement in Social Media Marketing – a Review
  • Mark Stieninger (FHOÖ): Approaching Digital Retail – An Overview of the Current State
  • Viviana Bastidas (DCU): Identifying Key Concepts for the Design of a Smart City Architectural Metamodel
  • Jovana Jovanović (JKU): Identifying Factors that Influence Trust in Automation based on the Literature Review – Case of autonomous vehicles
  • Qishan Yang and Zohreh Pourzolfaghar (DCU): A Comparison of Smart City Development Approach and Big Data Analytics

Launch of EU-funded International Research Programs

PERFORM Project Team - International collaboration for online retailer education (PhD level)
PERFORM Project Team for International Collaboration for Omnichannel Online Retailer Education Program (PhD level)

In addition to the Digital Business Research Day, the event also involved the launch of two EU funded international collaboration projects namely ALECS (Advanced Learning in Evolving Critical Systems) and PERFORM (Pioneering the Digital Future for Omnichannel Retail Managers). In the latter, University of Applied Sciences Upper Austria and Johannes Kepler University Linz are also involved as beneficiaries and will get the opportunity to employ doctoral students who will research in the area of omnichannel retail. They will profit from an international collaboration network in their research projects.

We want to thank all people involved in the 2nd Digital Business Research Day for their effort and hope that the next Research Day, this time again in Austria, will be also such a great success!